Detroit Colour Council June 2019 Meeting

June 4 2019 11:30 AM
Detroit Colour Council Presents:
Mike Crosby, BASF – Color & Effects
Rebekah Matheny, Assistant Professor of Interior Design in the Department of Design at The Ohio State University

Place: VisTaTech Center Schoolcraft College
18600 Haggerty Rd, Livonia, MI 48152

Mike Crosby – Improving Lidar Detection Using Functional Pigments

Mike is Transportation Industry Manager for BASF Colors & Effects. He holds a Bachelor of Science in Mechanical Engineering and a master’s degree in Business Administration.  He has diverse experience in a range of functions including application engineering,
sales, marketing, manufacturing and executive management during his 20+ years in the automotive industry. Within BASF Colors & Effects, he is responsible for prioritizing research and development efforts to meet the future needs of the Automotive OEM, Refinish, Aerospace, and general transportation industry verticals.

Lidar environmental mapping sensing systems will be increasingly used in ADAS and
autonomous vehicles. The technology relies on surrounding objects reflecting lidar’s
Near InfraRed signal. Mike will explain the current ‘visibility’ challenges arising from poor
LiDAR signal reflectance from darker colored objects and discuss practical solutions. His
presentation will cover appropriate coating layering approaches and how color
formulation with NIR functional pigments can be used to dramatically improve LiDAR
signal response across a spectrum of colors.

Rebekah Matheny – Perceptions of LED Light and Color: Designing Lighting Strategies for Millennials and Baby Boomers

Rebekah Matheny is an Assistant Professor of Interior Design in the Department of Design at The Ohio State University. She holds a Masters of Architecture from the University of Oregon where she also received a Technical Teaching Certificate with a concentration in Sustainable Design Strategies for Interior Architecture, Interior Finish Materials, and Lighting Design. Additionally, she holds a Bachelor of Science in Interior Design and a Bachelor of Science in Architecture from the University of Cincinnati.

With over a decade of industry experience, Matheny aims to bridge academia and design practice. Her research specifically investigates sustainable design strategies with an emphasis on retail and brand environments to create connections between people, product, brand purpose, and place.

Matheny is a contributing author to the VMSD Magazine’s Blogs and Perspectives, has published in academic journals, presented at academic and professional conferences around the world, and in 2016 she gave a TEDx talk “Creating Meaningful Memories Through Sensory Experiences”. https://www.youtube.com/watch?v=O4bGOvkkHcM

Rebekah will be presenting: Impact of LED light on interiors and people is more important than ever. This talk will cover our recent research on generational lighting preferences amongst Millennials and Baby Boomers, providing a guide for designers to reconsider lighting decisions for various public environments. This presentation will discuss current lighting strategies and challenge designers to go beyond standard metrics, considering perceptions of light’s color temperature and effects on material appearance. Given generational differences, it is important to understand if, and how, lighting preferences differ and how to utilize this information in practice.