Upcoming Events

   Detroit Colour Council presents:


Detroit Colour Council Virtual Meeting

Sandra Sampson, CMF Design Lead for Techmer PM

TechmerVision, Color Design Tool for Materials Development

Date:     Wednesday, October 20, 2021

Time:    2:00pm EST

Registration Link


Please join the Detroit Colour Council for an exciting session featuring Sandra Sampson, CMG, FRSA, IDSA, Design Lead, Techmer PM.

Sandy will be presenting TechmerVision, Color Design Tool for Materials Development

TechmerVision is a unique web-based color design tool, developed by Techmer PM, that enables designers and engineers within all parts of the supply chain to communicate, collaborate, and innovate in the creation and application of new colors.

TechmerVision is employed during the product development process to provide more numerous color renderings faster, accurately, and with reduced costs.

The TechmerVision design process moves through 6 phases; Inspire, Interpret, Organize, Adjust, Formulate, and Apply—the result is a well-organized, closed-looped form of color communication.

TechmerVision allows designers to explore color nuances and interactions of colors early, accurately, and quickly during their product development process. In doing so, design challenges of obtaining a color in a particular material are addressed earlier in the development process and open up opportunities for enhanced materials development.

TechmerVision is being utilized in the exploration of a lifestyle, forecasted, brand, or competitive color palette to set apart one product from a competing one, to extend a product line’s lifespan or to create new and fresh color combinations that fit a particular need.

Communication between the designer and the color scientist is simplified by the use of TechmerVision. Colors created by TechmerVision are harmonized thus speeding the final color selection process up and lowering prototyping and sampling costs.

In addition, the digital prototyping and accurate color communication features of TechmerVision reduce the number of physical samples that are required to achieve the final color which is good for the environment.

Sampson’s presentation will walk you through the color design phases within TechmerVision and showcase methods of color design for various industries.


An insatiable thirst for creative exploration and new challenges has led Sandra Sampson down the path to her latest role – as Color Material Finish (CMF) Design Lead for Techmer PM LLC.

Sandra Sampson is a color, material, and finish professional and founder of Simple Modern Style, a multi-disciplinary design studio. Sandra has achieved success within the consumer goods, consumer electronics, health and wellness, materials design, and gift industries, to name a few.

Sandra’s specialty lies in the ability to transform color, trend, consumer preferences, and market research into color design that successfully engages your target market.

After spending more than sixteen years actively volunteering as a member of Color Marketing Group® (CMG), the Premier International Association for Color and Design Professionals®, Sandra understands and applies the power of color in product design and the color forecasting process. In addition to her CMG committee leadership, Sandra served for two years as a Board Member and an Executive Committee member as Vice President of PR and Communications for three years. Today, Sandra actively supports CMG through special projects, facilitation of color forecasting workshops, World Color Forecast™ steering, and participation in all CMG color forecasting events.

Sandra holds a Bachelor of Fine Arts Degree from Art Center College of Design, Pasadena, California and an Associate Degree of Communication from Oregon College of Art, Ashland, Oregon.

In addition to her color design studies at Art Center College of Design, Sandra earned a Certificate of Color Design and Advanced Color Design at the Eiseman Center for Color Information & Training. The Color Design programs covered topics such as the psychology of color, advanced color training for industry, professional color systems, color naming and specifying, and color forecasting.

The knowledge and application of color systems such as, Pantone®, NCS Colour System, Munsell, and CIELAB are key to Sandra’s accurate color communication and specification.

As a member of Inter-Society Color Council, the Colour Society of Australia, and the Industrial Designers Society of America, Sandra keeps abreast of innovations in color, materials, and design. Sandra is also a Fellow of the RSA, the Royal Society for Arts, Manufactures and Commerce who are “committed to a future that works for everyone”.

Away from her studio, Sandra relaxes with a good book on color, racing, and cruising sailboats on the Southern California coast, or training her sixth Alaskan Malamute rescue to become a Love on a Leash Therapy Pet.

TechmerVision https://www.techmerpm.com/techmervision/

Techmer PM https://www.techmerpm.com

Simple Modern Style  Https://www.simplemodernstyle.com


Membership is free at: https://detroitcc.org/join-the-dcc

The Detroit Colour Council is a professional society based in the metropolitan Detroit, Michigan area, which promotes communication and education around color and design quality issues with emphasis in the automotive sector. Members represent a wide variety of professional functions including engineers, designers, salespeople, scientists, consultants, lab technicians and students.